Sandra Cervantes is the broker of Superior Real Estate Services. She has over 25 years of real estate experience and is one of the top 250 real estate professional in the nation according to The National Association of Hispanic Real Estate Professionals (NAHREP)
Sandra had an outdated website that was due for an update. A lot of improvements were needed to upgrade the website such as SSL, responsive design, more content, and a better user interface for experience. The IDX was using an Iframe integration which does not help Sandra with any type of SEO so Google was not seeing her.
Key improvements were easy to spot. I narrow down my list based off of the top Google ranking factors such as responsive design for usability, and SSL certificate for security. These were the 2 main improvements that I saw the site needed. Overtime, Google will then index the website and see fresh listings and content.
I was able to improve the website by installing an SSL certificate and having a responsive design when building out the website. More importantly, the site was submitted to Bing and Google console so Google will now pick up her website.
SEO, security, and usability is now ranking higher than before. Performance is lacking due to the IDX system causing heavy resources to be used. Security and SEO is the ranking factor that I look for.